Develop a new brand identity and create a user-friendly website to position SuperAccountants as a leading provider of outsourced tax preparation and bookkeeping services for US CPA firms.
SuperAccountants, a BPO with a SaaS product, needed to transition from an internal service to a B2B offering for US CPA firms. Their existing website was cluttered and failed to effectively communicate their unique value proposition, hindering their ability to attract potential clients in a competitive market.
Had I worked with Unicorn from the start, I would have saved a lot of time and money. By the time I reached out to them, I was already on my third rendering of my site. After speaking with Alex, Christian, and Phil, I knew I was in good hands.
Ralf F. Heyer EA, CAA – SuperAccountants
Our team developed a sleek, modern website that clearly showcased SuperAccountants’ services. We designed a new logo capturing their essence of empowering CPA firms. The website content was revamped to highlight the benefits of their outsourcing services and SaaS product. We integrated their custom-built dashboard, emphasising ease of use, security, and flexible pricing. The site was built on WordPress with SEO best practices implemented throughout.
As an accountant, creativity isn’t my strength, but they were able to take my vision and bring it to life. Working with them has been a pleasure, and I look forward to collaborating on future projects.
Ralf F. Heyer EA, CAA – SuperAccountants
The revamped website successfully repositioned SuperAccountants as a professional, reliable partner for CPA firms. The intuitive design and clear messaging helped to build trust with potential clients, while the integrated dashboard demo provided a tangible demonstration of their value-add. This digital transformation has set SuperAccountants on a path for growth in the expanding market of outsourced accounting services.
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