At Unicorn, we’ve developed a specialised approach to SaaS website development, combining our industry expertise with advanced technology to deliver websites that perform exceptionally well. We use WordPress, as a best of breed website CMS, and have created our own framework on top of it specifically for SaaS businesses to make managing your website easier than ever.
The Limitations of Traditional Page Builders
Many SaaS companies opt for popular page builders like Divi or Elementor, attracted by their apparent flexibility. However, these solutions often have significant drawbacks that can impact your website’s performance and overall effectiveness.
- Bulky Code: These page builders generate excessive code to offer a wide range of possibilities. They load functionality for numerous features and options—even those you’re not using. The result is a website that may look appealing but underperforms in crucial areas such as speed, SEO, and conversions.
- Inconsistent Design: The fact that these builders allow users to do virtually anything means that anyone can make changes to the website. While this might seem advantageous, it often leads to inconsistent design choices. Without proper governance, websites can end up looking unprofessional or misaligned with brand guidelines.
- Increased Risk of Bugs: With so many options and interconnected elements, these page builders are more prone to bugs and issues. A seemingly small change in one area could unknowingly impact another, potentially affecting the website’s performance or functionality. This complexity makes it challenging to maintain a consistently high-performing website.
- Performance Impacts: The combination of bulky code, potential design inconsistencies, and the risk of unforeseen bugs can all contribute to decreased website performance. This can manifest as slower load times, poor user experience, and ultimately, lower conversion rates.
These limitations highlight the need for a more tailored, SaaS-specific approach to website development—one that balances flexibility with performance and brand consistency.
The Unicorn Solution: A Custom-Built Framework for SaaS
We’ve taken a different tack. Leveraging our extensive experience in building websites for SaaS businesses, we’ve developed a proprietary framework that offers both flexibility for your team and high performance for your business.
Here’s what sets our solution apart:
- Optimised WordPress Foundation: Our framework is built on WordPress, but we’ve streamlined it significantly. The outcome is an efficient, SaaS-optimised system.
- User-Friendly Content Management: We use Advanced Custom Fields to create an intuitive page builder. Your team can easily manage content without needing to write code.
- Brand-Consistent Flexibility: Our solution allows flexibility within your brand guidelines, preventing inconsistencies in design or unapproved layouts.
- Performance-Focused Development: We optimise every aspect of the code for speed and SEO, using only what’s necessary to ensure your site loads quickly and ranks well.
- SaaS-Specific Features: Our framework incorporates best practices for SaaS websites, including dynamic resource sections and conversion-optimised layouts.
- Scalable Design: As your SaaS grows, your website can easily adapt. We can develop custom modules that integrate seamlessly with our framework to meet your evolving needs.
The Outcomes: Improved Performance for SaaS Websites
By choosing Unicorn’s approach, you gain more than just an attractive website—you get an effective tool for SaaS growth. Our clients benefit from:
- Significantly improved page load times
- Enhanced SEO performance
- Increased conversion rates
- Simplified content management
- A website that accurately represents their brand and product
Enhance Your SaaS Website Performance
If you’re finding current page builders limiting and want a website that genuinely performs, consider talking to Unicorn. We specialise in creating high-performance digital experiences designed to support SaaS growth.
Contact us today to discuss how we can improve your SaaS website.
