Iventis required a new website that positions it as a multi-solution SaaS company, catering to both sales-led and product-led growth motions, with improved design, content, and functionality.
Iventis, a B2B SaaS company providing visual event planning solutions, approached Unicorn in summer 2023 with an urgent need for a website overhaul. Their existing site reflected a narrow focus on major events, limiting their market reach and growth potential.
Unicorn swiftly developed a comprehensive website strategy aligned with Iventis’ new go-to-market approach. We crafted a modern design that showcased Iventis’ expanded product offerings and catered to diverse customer segments. The new site architecture supported both sales-led and product-led growth motions, featuring clear pathways for different user roles and event types.
The revamped website successfully repositioned Iventis as a versatile SaaS solution for events of all sizes. It now effectively caters to both enterprise clients seeking high-touch sales interactions and smaller event organisers looking for self-serve options. The integration of HubSpot enhanced lead capture and nurturing capabilities, setting the stage for Iventis’ ambitious growth plans.
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